For us at Erica Brenci Studio, white is the sum of all colors, and light reveals it. White allows us to highlight our subject to make it stand out in the image. White is the nuance that makes our memories look more ethereal; it expresses harmony in an image, cutting out the noise; it evokes feelings rather than etch them in our memories. And lighting is the tool that helps us to capture and to reveal emotions in an image turning them into memories.