Vol. XII · Established in Milan, MMXII

Milan · Italy · Established MMXII

The Studio Herald

A small journal of field notes — brand, hospitality & the slow craft of being found.

Lead · SEO & AI Search

How AI search is rewriting hospitality discovery, and why your hotel page is no longer enough

Lifestyle Hospitality Photography and Content Creation Tenuta Moncarlino by Erica Brenci Photography

In today’s world, having a strong online presence is crucial for hospitality brands. A well-crafted digital strategy can make a huge difference. This involves creating visuals and content that speak to your audience. It covers everything from your brand’s website to social media and even email marketing.

When building a brand, identity is key. It should reflect the essence of your business. You want your visuals to evoke feelings and connect with your audience. This is where professional photography comes in. High-quality images portray luxury and elegance. They highlight the unique aspects of your brand and invite potential guests to experience what you offer.

A field note · Erica Brenci 

THE STUDIO LETTER

A short note,
once a month.

Field notes on photography, hospitality, brand strategy and the quiet discipline of being found. No noise. No spam. Only letters worth opening.

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Colophon

A small journal,
made by hand.​

Editor

Erica Brenci, Milan. 

Cadence

A new field note every two to three weeks. Closed for August.

Correspondence

Write to contact@ericabrenci.com